At this year's Miami-edition of the ADDYs, I enjoyed seeing my friends and colleagues celebrate recognition for achievements in advertising. Hosted at the impressive MANA Studio in Wynwood, the stage was set for the ever-quirky bunch to meet up and mingle over an open bar and "Cuban fried rice" - a true invento chino.
I had the opportunity to help with registration and welcoming guests on arrival, which proved to be a real treat. I got to have at least a brief encounter with nearly every person who came, and managed to elicit a number of energetic "KARLA MARTIN?!!!" moments along the way.
And, well, now that I've seen the show reels and case study videos, who do I nominate as MY choice for best in show? :::drum roll::: Pretzel Bun! I just love it. #fenómeno #fenómeno from the fine folks at Y&R/Bravo. Check it out for yourself:
Honorable mentions go out also to Artex for Johnnie Walker: Then, Now, Always:
...Zubi for Vampire Kid:
And Alma for #WorryFree Celebrations:
Congratulations, everybody. Stay awesome.